You know, for many of us, the business isn’t just a business. It’s a part of who we are. It’s the place where we’ve proven ourselves, where we’ve built something from the ground up, where we’ve been the one others rely on.

And when you’ve spent years—maybe decades—living in that role, it’s only natural to start wondering: Who am I without this?

That’s what this pillar is all about. It’s about recognizing that our sense of worth, our identity, even our daily routines are often tied up in the business. And when the idea of stepping back comes up, it’s not just a question of strategy or numbers. It’s a question of identity.

If you’re feeling uncertain about your sense of identity beyond your business, please know this: you’re not alone. It’s a normal part of this transition. The key is to give yourself permission to explore: Who am I beyond this business? What do I want my life to stand for? What lights me up—outside of work?

These questions aren’t easy. But they’re the heart of a successful transition. Because when you know who you are—beyond the business—you can create a future that feels authentic, not accidental.

This pillar isn’t about leaving your identity behind. It’s about expanding it—so you can step into what’s next with confidence and clarity.