As a founder, your days are filled with fires to put out, decisions to make, and a never-ending to-do list. The urgent keeps crowding out the important. And so you tell yourself, I’ll get to this later. After the next quarter. After the next big deal.

But months go by. Sometimes years. And the conversations, the planning, the reflection—it all stays on the back burner.

This pillar—Capacity and Prioritization—is about taking a hard look at your time, your energy, and your focus. It’s about asking: Am I making space for the work that really matters? Or am I letting the urgent consume me?

The truth is, if you want to create a future that aligns with your values and vision, you have to create capacity on purpose.

That might mean saying no to things you’d normally say yes to. Delegating more. Blocking time on your calendar for reflection.

It’s not easy—but it’s necessary. Because no one is going to do this work for you.

Your future isn’t just going to happen—it’s something you have to make room for.