When you think about stepping back from your business, it’s natural to focus on the logistics: the numbers, the legal work, the succession plan. But the real work—the most important work—happens in your relationships.

Have you had the honest conversations with your spouse or partner about what this change means for your family? Have you shared your hopes—and your fears—with your leadership team? Have you asked your children what they’re feeling as they watch you make these decisions?

Anticipating these conversations creates stress. We want to avoid the often difficult emotions that go with hard conversations so we often choose to avoid them. . But they are essential. Without them, conflict will erupt.

Business transition isn’t just about the founder stepping back—it’s about how everyone around you is impacted by that change. When communication is strong, transitions bring families closer, teams closer, and create a foundation for shared success.

This pillar invites you to lean into curiosity. To ask questions like: What do you need from me in this process? How are you feeling about the future? What would make this feel like a win for all of us?

It’s not about having all the answers. It’s about creating a space where everyone feels safe to share—and to listen.

When you make communication a priority, you’re not just preparing for a transition—you’re building trust, deepening relationships, and creating a legacy of connection that lasts far beyond the business.