Founder Fog happens when you’ve been so focused on building your company—your team, your culture, your success—that you haven’t had the space to think about you. About what you really want, beyond the business.

It can feel like you’re stuck in the middle of a story without a clear ending. The business may be thriving, but inside, you might feel a little lost. You wonder: What’s my role here? Who am I beyond the business?

For many founders, this fog shows up when you realize you’ve been so busy steering the ship that you haven’t looked up to see where you’re going.

Here’s what I want you to know: the fog doesn’t have to last forever. It lifts when you pause, take a breath, and start asking the deeper questions—about your values, your relationships, your legacy.

Founder Fog is an invitation to reconnect with what truly matters to you—and to start creating a future that feels aligned, not accidental.